AVAP Logic, analysis, hard common sense and sequential thinking are four essential features of people, who choose international consulting their profession. The four strict slanting letters of the identity name represent the way our client sees himself. To the point, sensible, matter-of-fact, and ad-rem. We, designers, took it into account.

Nothing extravagant, superfluous, excessive, or exuberant. Right handed people see colours rather than hues, thus we decided to use the two primary colours. Red and blue are laconic, reliable, time-honoured and trustworthy.
The white of paper and the black of ink make the picture complete: they wait for bright ideas to be reflected.