Wonder World is an interior design shop selling knick-knacks, bric-a-bracs and other artistic odds and ends. The magically rhyming words found their way into the store’s self-echoing name and identity. The self-reflection of elements – be they the scrolled W’s or the patterned flowers – refers
to the Looking Glass. The flower-chains, as well as the name itself, are an example of artful playgiarism of Alice’s daisy-chains in Wonderland

Besides, the clash of the new and the old is made explicit through the conspicuous colour contrast of today, which brings into play Victorian mauve and vinous, two revolutionary colours of the nineteenth century, only starting to discover the magic of synthetic dyes.