Operating in a premium sector of travel services Carte Blanche specializes in providing individual tours to European destinations. The main target while creating such kind of a product is to offer the client an exclusive solution exactly meeting all his requirements, tastes and preferences. Taking the specifics of this particular business as a basis we’ve created the logo for Carte Blanche brand: 3 stacking cards of a different color, producing new colors and shades while being put together but always having the white card in the heart of the entire composition as a symbol of boundless fantasy and creative possibilities. Color versatility is symbolizing the rich variety of company’s services literally unique for each particular customer. At the same time the logo’s bright color spectrum is reflecting the cornerstone idea that travel is always a colorful, remarkable event in each person’s lifetime.
The logotype we’ve created for Carte Blanche is dynamic: it’s altering in various types of company’s materials embodying the flexible, variable and personalized specifics of the business