Altay's griffin is a brand associated character we've chosen for GOTO Altay project. It's a mythic animal with eagle's head and lion's body declared the symbol of the region since ancient times. Altay's griffin symbolizes power and mystery and therefore successfully contributes to the company's legend
Working on GO TO visuals we started with creating a universal logo which could be easily adopted by the other projects of the company. Taking this logo as a basis we continued working up visual stylistics for 4 travel directions: GO TO Altay, GO TO Baykal, GO TO Sibir and GO TO Mongolia. For each of them we found basic color solutions coming from main visual associations: Altay is blue sky, lakes and glaciers, Baykal is dark blue waters of the deepest and purest lake, Sibir is green expanses of taiga, Mangolia is yellow sands of Gobi desert.